. FILM POSTER FLAT PLAN

This is the flat plan produce for the film poster. I aim to take a good amount of inspiration from this when creating the official poster. As you can see there are conventional elements of the poster also included on the flat plan.

The title is centred at the very top of the page, and the text I intend to use will be a blood red colour. Blood is a conventional type of iconography, and so I want my audience to interpret from my trailer that this is not only a horror but that there will also be blood included, as the colour red connotes danger and automatically alerts the audience to be aware. The use of the colour red on the title encourages the audience to realise that the information in this colour is something to remember as it is very important, and this will be a trend throughout the poster. All of the important information will be in blood red writing. The date is also in blood red writing because it’s an extremely important piece of information, however it is also in red because of the idea of a ‘bloody valentine’, as the date the film is going to be released will be February14th 2015’. I would prefer if the date was underneath the image, so that our audience doesn't have to take in too much information at once, and that they have the opportunity to also take in the images and the rest of the text.

The colour red also contrasts the colour black well, and therefore I intend on including a black background for this poster. Black is an important colour for the poster as it relates closely to the Gothic imagery and the connotation of evil through the trailer.

The central image on the poster is of Dawn, who plays the character of Lilith in our trailer. After taking test shots of both myself and Dawn as a group we decided it would be best to include dawn because we wanted to stick to the conventions of horror posters. A convention that I was able to identify is that there is normally some mis-en-scene included on the poster, and there is normally a shot of either the villain or the final girl in distress. Because I wanted both mise-en-scene and to include a frightening expression that would encourage a feeling of fear in the audience we decide to choose this image of Lilith.

We chose to go with the image with the chain as it links closely with the trailer’s title, and is the driving force of the events in our trailer. I wanted to ensure there was a visible connection between the character of Lilith and the necklace. As without the necklace, Lilith wouldn't appear and therefore the trailer would have no conventional elements.

The villain has been drawn identically to what the image we will put on our actual poster will look like. The image of the villain includes appropriate mise-en-scene, for example, the cuts and bruises on her face and body along with the blood splatter on her shirt.

As you can see from the flat plan, the costumes used for the villain is very accurate because the image was taken first, which would make it easier to plan for the official poster.

The tagline ‘Evil never dies’ is also included on the flat plan, as from this the audience can denote that this particular character is evil.

The credits will be on the bottom of the poster, because this is a conventional element that posters are known to have. Having the credits at the bottom of the poster so as not to distract from the main image. The credits will list what roles we’ve played in the production of the trailer.

The 15 rating was crucial to include on the flat plan because, it s something used by the BBFC to show the age range that the trailer was suitable for. The target audience for our research was 15+ year olds, so we decided to apply the 15 certificate on the poster.