. FLAT PLAN COMPARED WITH OFFICIAL POSTER

As you can see above there is a collage of the flat plan beside the official poster. I have made several changes to the flat plan, when creating the poster as I realised a lot of the aspects didn't look as good as they did on the flat plan and with the  help of audience research I asked my peers what they preferred during the creative process. The positioning of the films title was something that did not change as it is meant to be in line with the main image so that the audience could view the correlation between the image and title. The title is the biggest text on the poster because it allows the audience to identify the films title.With the title being in an unconventional position, the audience may have viewed my poster as unprofessional. Instead of putting the films title at the bottom of the poster, I chose to move the date of the films release there because it would provide a level of symmetry, with this, it would encourage the audience to pay attention to the important information.

As you can see the colour scheme; red, black and white is applied here also. With the most important text in red becoming the focus. The tagline ‘EVIL NEVER DIES’, is written in whit text which contrast with the red title and the black background. The position of the tag line has moved, this was because there was a large space that was extremely empty and I found that the tag line looked better in this area.

I used the same type of text on both the magazine and poster, and therefore I though it would be helpful to include it when designing the posters' website, tagline and title.

The film rating was moved from the right bottom corner to the left bottom corner and then I placed the company logos along the base of the poster. All of the company logos being blocked together made the poster look more professional because this is a convention of horror posters.it definitely looks better to have all of the graphics in one space because of the ability as an audience to then focus on these last as this is a form of additional information and not the main focus. The layout of the poster is extremely simplistic, a lot like the flat plan which is something I wanted to maintain.

The credits have remained in the initial position, this is a convention of the genre and therefore something I was not willing to change. If the credits were found anywhere else they would have looked a if they were inappropriately placed and may have taken away from the elements of the poster that should have been the main focus.

As you can see the main image of the character Lilith has remained the main focus of both the flat plan and the official poster. As you can see the villain is holding the chain in both , this is because the chain is the driving force for the events in our trailer. With this being the main focus it would have been foolish not to include it on the official poster.  The chain is an acting symbol of evil and therefore important in identifying the genre of the film and therefore can be identified using Barthes enigma code; the semantic code and symbolic codes as the chain symbolises death and foreshadows the dark and evil events that are to take place.