Hypodermic syringe model
The audience passively recieve information transmitted via a media text without any attempt on the viewers part to process or challenge the data. This can often be done through sources such a national news reports on either the radion or television or a broadsheet newspaper.
The Orson Welles "war of the worlds" broadcast over the radio on October 30th 1938, was a clear example of the effects of HSM as many people believed that this acted radio show was real.
Copy cat theory
E.g. simon says....
It relates to how something is publicised in the media and findings suggest that the public naturally copy what they see to gain the qualities etc. of those that appear on screen. Such as copycat murders etc.
Cultivation theory
Concerned with the effects of television programming on the attitudes and behaviour of the American public. findings suggest that those that watch more television (heavy viewers) perceive the real world as it is portrayed on the television (real world syndrome).
Desensitasation
The over exposure to varying behaviours on screen makes the audience immune to them and thus harder to shock/scare. As a result the effects are generally more widely spread.
Reception theory
The audience passively recieve information transmitted via a media text without any attempt on the viewers part to process or challenge the data. This can often be done through sources such a national news reports on either the radion or television or a broadsheet newspaper.
The Orson Welles "war of the worlds" broadcast over the radio on October 30th 1938, was a clear example of the effects of HSM as many people believed that this acted radio show was real.
Copy cat theory
E.g. simon says....
It relates to how something is publicised in the media and findings suggest that the public naturally copy what they see to gain the qualities etc. of those that appear on screen. Such as copycat murders etc.
Cultivation theory
Concerned with the effects of television programming on the attitudes and behaviour of the American public. findings suggest that those that watch more television (heavy viewers) perceive the real world as it is portrayed on the television (real world syndrome).
Desensitasation
The over exposure to varying behaviours on screen makes the audience immune to them and thus harder to shock/scare. As a result the effects are generally more widely spread.
Reception theory
Reception theory is a version of a
readers response that emphasises the readers reception of a literary text.The Reception theory was at its most
influential during the 70’s and 80’s in Germany and the USA and was founded by
Hans-Robert Jauss in
the 1960’s and was later developed by Stuart Hall.In this theory the text could be a book,
film or other forms of media texts. These texts are not just automatically
accepted by the audience and taken in passively but the viewer has the
opportunity to interpret it for themselves based on their own beliefs, opinions
and cultural backgrounds.
According to this theory, the reading
experience activates pre-existing experiences and memories.In the reception theory the meaning of
the text is unbiased as there is no specific opinion or view embedded in the
text, again allowing the individual themselves to interpret/understand in which
ever way they choose.
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